Bien sûr ! Voici un exemple de feuille de calcul Excel pour analyser des données de conversion rate optimization (CRO), avec un ton amusant et en anglais. Vous pouvez utiliser ce modèle comme point de départ et l’adapter selon vos besoins spécifiques.
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### CRO Analysis Spreadsheet
#### Welcome, Data Scientists! 🚀
Welcome to our CRO Analysis Spreadsheet! We’re here to optimize those conversion rates like a boss. Let’s dive into the data and make some magic happen. ✨
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### Sheet 1: Data Input
| Date | Visitors | Conversions | Bounce Rate |
|————|———-|————|————-|
| 01/01/2023 | 1000 | 50 | 30% |
| 02/01/2023 | 1200 | 60 | 25% |
| 03/01/2023 | 1100 | 55 | 28% |
| … | … | … | … |
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### Sheet 2: Analysis
#### 1. Conversion Rate Calculation
| Date | Conversion Rate |
|————|—————-|
| 01/01/2023 | =B2/A2 |
| 02/01/2023 | =B3/A3 |
| 03/01/2023 | =B4/A4 |
| … | … |
#### 2. Bounce Rate Analysis
| Date | Bounce Rate |
|————|————-|
| 01/01/2023 | E2 |
| 02/01/2023 | E3 |
| 03/01/2023 | E4 |
| … | … |
#### 3. Trends Over Time
| Date | Visitors | Conversions | Bounce Rate | Conversion Rate |
|————|———-|————|————-|—————–|
| 01/01/2023 | A2 | B2 | E2 | =H2 |
| 02/01/2023 | A3 | B3 | E3 | =H3 |
| 03/01/2023 | A4 | B4 | E4 | =H4 |
| … | … | … | … | … |
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### Sheet 3: Visualizations
#### 1. Line Chart – Conversion Rate Over Time
– Select the data range for Date and Conversion Rate.
– Insert a Line Chart.
– Title: « Conversion Rate Trends »
#### 2. Bar Chart – Bounce Rate Over Time
– Select the data range for Date and Bounce Rate.
– Insert a Bar Chart.
– Title: « Bounce Rate Analysis »
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### Sheet 4: Insights & Recommendations
| Date | Insights | Recommendations |
|————|——————————————–|—————————————————-|
| 01/01/2023 | High bounce rate on this date. | Consider A/B testing different landing pages. |
| 02/01/2023 | Peak in conversions compared to previous day. | Investigate what changed and replicate the success.|
| 03/01/2023 | Slight drop in visitors but stable conversions. | Analyze traffic sources to understand visitor drop.|
| … | … | … |
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### Sheet 5: Evariste Galois’s Corner 🎩
#### Fun Fact:
Did you know that Evariste Galois was only 20 years old when he died? His work laid the foundation for group theory and influenced modern cryptography.
#### Quote:
« I have made myself some enemies by telling them the truth. » – Evariste Galois
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### Instructions for Use
1. **Data Input:** Enter your data in the first sheet.
2. **Analysis:** Use the formulas to calculate conversion rates and analyze bounce rates.
3. **Visualizations:** Create charts to visualize trends.
4. **Insights & Recommendations:** Document your findings and suggest actions.
5. **Fun Corner:** Enjoy some fun facts and quotes from Evariste Galois.
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Now, let’s get cracking on those conversion rates! 🌟