# Réponse finale obtenue du bot:
response = « Here is a sample planning for a commercial/commericial campaign at the end of the year:
**End-of-Year Commercial Planning**
**Objective:**
To create a buzz and drive sales through a series of commercials and promotional activities before the end of the year.
**Target Audience:**
Existing customers, potential customers, and business partners
**Key Messages:**
1. Limited-time offers to encourage last-minute purchases
2. Highlighting best-selling products or services
3. Emphasizing customer loyalty programs and rewards
4. Showcasing new arrivals or upcoming events
**Media Channels:**
1. Television (TV commercials)
2. Online Video (YouTube, social media ads)
3. Print Media (newspapers, magazines, flyers)
4. In-store displays and promotions
5. Email marketing campaigns
6. Social media advertising (Facebook, Instagram, Twitter)
**Timeline:**
* November 15th: Launch of the campaign with TV commercials and online video ads
* December 1st: Print media advertisements start running
* December 10th: In-store displays and promotions begin
* December 15th: Email marketing campaigns sent out
* December 20th: Social media advertising starts
**Budget Allocation:**
1. Television (TV commercials): 30%
2. Online Video (YouTube, social media ads): 25%
3. Print Media (newspapers, magazines, flyers): 20%
4. In-store displays and promotions: 15%
5. Email marketing campaigns: 5%
6. Social media advertising: 5%
**Key Performance Indicators (KPIs):**
1. Sales increase during the campaign period
2. Website traffic and engagement metrics (e.g., page views, bounce rate)
3. Social media engagement metrics (e.g., likes, shares, comments)
4. Customer retention and loyalty program participation
**Tracking and Evaluation:**
Regular monitoring of KPIs to track the performance of the campaign and make adjustments as needed.
This is just a sample planning, you can adjust it according to your company’s specific needs and goals. »